From Fujifilm Instax mini 40 is an instant camera similar to last year’s Instax mini 11 but with a new retro look and a higher price tag of $ 30. It’s as easy to use as the Polaroids of yore (once you introduce the film), with just two buttons, a built-in flash, and a “pop-out” close-up lens.
As with the Instax Mini 11, you load the film cartridge from the back and press the button below the lens to pop out the lens and turn on the camera. Once you press the shutter button to take a photo, the camera does the rest, selecting the appropriate exposure to optimize shutter speed and flash output. This helps beginners (including children who are heavy Instax users) to take photos easily in most situations. It also offers Normal and Selfie modes. For the latter, you just need to pull the lens out an extra half inch and that’s supposed to make close-up shots sharper. It has a small mirror on the front to help compose photos.
The Instax Mini 40 isn’t the most eco-friendly product, as it runs on a pair of AA batteries which only provide 100 shots and the large plastic cartridges only allow 10 shots in total ( the film in general is not very green). Still, if you’re looking for an instant camera that looks a bit nicer than the Mini 11, it’ll be available by the end of April for $ 100. Fujifilm also introduced the Instax Mini Contact Sheet instant film (above), with a black border and red lettering designed to look like old contact sheets. This also happens at the end of this month at $ 15 for 10 exhibits.