Drone shows are quickly becoming the tool of choice for people and businesses that want your attention, and Genesis knows it all too well. The automobile brand owned by Hyundai Mark its entry into China by breaking the Guinness World Record for the most unmanned aerial vehicles in the air, using 3,281 drones to display its logo and advertise over Shanghai on March 29.
This is a significant improvement over the former record holder, Shenzhen Damoda Intelligent Control Technology. The company flew “ fair ” 3051 drones in September 2020. This, in turn, broke a record set by a performance of 2,200 drones in Russia a few days earlier. Intel, which has a reputation for drone light shows, the latter claimed the record with 2,066 drones flying over Folsom, Calif., in July 2018.
Feats like this usually rely on choreography software that tells drones to form certain shapes while coordinating the swarm to avoid collisions.
It’s a publicity stunt, of course, and it won’t be surprising that another company finds a way to One-Up Genesis before long. It shows how drone emissions have grown in just a few short years and could easily fuel competition between companies determined to embark on robotic extravagance.