Adidas is withdrawing its challenge to a Black Lives Matter trademark application featuring three parallel stripes, two days after challenging the image with the US Trademark Office.
Adidas filed a notice of objection with the bureau on Monday, saying in the filing that it disputed the Black Lives Matter Global Network Foundation’s request to trademark the use of three parallel yellow stripes on various items such as clothes and bags.
The company said it felt that if Black Lives Matter was allowed to use the stripes, it would be “confusingly similar” to its use of a three-stripe mark, something it had used on its own merchandise for at least 10 years. minus 1952.
On Wednesday, Adidas said it had a change of heart.
“Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation trademark application as soon as possible,” the German sports equipment company said in a prepared statement.
He did not provide further details on why he was withdrawing the request.
Adidas has been vehemently protecting its triple stripe brand for years. In January, fashion designer Thom Browne walked out of a New York courthouse victorious over Adidas in a battle for the iconic stripes. In that case, Adidas had also argued that the stripe patterns used by Thom Browne Inc. looked too much like its own three stripes. The Manhattan federal court jury sided with Browne.