ADT has filed a complaint against Ring for using blue octagonal signs to promote the Ring Alarm outdoor siren. The American Home Security Company mentionned more than 6.5 million customers nationwide use its blue octagonal window signs and decals to show that their homes are protected by its offerings. Its brand sign is “iconic in the security market,” the company claims, adding that Ring copy he “seeks to boast a reputation of trust with potential clients that he has not acquired”.
In its lawsuit accusing the Amazon-owned company of willful trademark infringement and unfair competition, ADT wrote that by using a similar-looking sign, “people will believe Ring is providing a comparable security service. to ADT – or, worse, that Ring provides its security service in partnership with ADT. ”The security company also noted the first time Ring used blue octagonal signage in its lawsuit.
Apparently, Ring signed an agreement not to use any trademarks or names that might confuse him with ADT in 2016, but he started offering an octagonal blue sign for the yard that read “Protected by Ring” a few months later. After ADT contacted Ring, the latter agreed to make the sign less blue. ADT backed off and took no further action against her until these new bluer signs appeared.
This isn’t the only time the two companies have faced each other. In 2017, ADT accused Ring of theft and use of the platform he developed in the Ring Protect DIY home security system. As Bloomberg note, they settled in 2018, around the time that Amazon purchased Ring for over $ 800 million. Amazon worked with ADT prior to this acquisition, but now ADT is backed by Google, which recently invested $ 450 million in the company to get its Nest products in more homes.
ADT is now asking a Florida federal court to prevent Ring from using blue octagonal signs and paying an unspecified amount of cash in compensation.
Here is a comparison of the two signs ADT provided in its lawsuit:
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