Amazon is reportedly planning to introduce an ad-supported layer to its Prime Video platform. Discussions are in the early stages and have been going on for the past few weeks.
The report goes on to say that advertisers are eager for Amazon’s entry as other players such as Netflix have recently added ad-supported options to their lineups. Services like Hulu and Peacock have had ad-supported options since the beginning. According to the WSJ, ad buyers “want more access to premium movies and shows that are largely ad-free, and more content that attracts more attention.”
Amazon has already made moves in the past to bring more ad-supported shows to its platform. Some shows have product referral-based ads, and sports shows come with ads. Amazon is also reportedly in talks with Warner Bros., Discovery and Paramount to include ad-supported subscriptions through its Prime Video channel. Users can now use Amazon’s Channels feature to subscribe to a number of streaming services, including ad-free versions of Paramount+ and .
Amazon Prime Video is currently $8.99 per month, either alone or as part of an Amazon Prime membership. By comparison, Netflix’s standard plan costs $9.99 a month and lets you watch HD videos on two screens of him at once, and download them offline. It costs $6.99/month and does not require offline downloads. It’s unclear when Amazon plans to introduce this ad-supported plan, or what it will cost, but it will help reduce costs for those who want to subscribe to Amazon Prime Video without worrying about ads. It should be.
All products recommended by Engadget are selected by an editorial team independent of the parent company. Some articles contain affiliate links. When you purchase something through one of these links, we may earn affiliate commissions. All prices are correct at time of publication.
