Amazon doesn’t just rely on IMDb TV to offer a free video. TechCrunch reports that Amazon launched another free video service, MiniTV, in India. Much of it includes older content, including a mix of material made for other platforms like YouTube, but you can expect “new and exclusive” videos in the future.
MiniTV is available through Amazon’s Android app for now, but is expected to hit iOS and the web in the “coming months”. The company has not said whether the service will reach other countries in the future.
The service appears to be a response to Walmart-owned Flipkart, which integrated a streaming service into its app in 2019. It could also give Amazon another way to prevent viewers from drifting to paid alternatives in India like Netflix. or Disney + Hotstar.
If there is international expansion, it could also help Amazon cope with the rise of free and ad-supported video services that are thriving in some countries. the Roku Channel, Peacock free level and Fox tubi are all growing rapidly with a mix of licensed and original shows and films. IMDb TV caters to this competition to some extent, but Amazon clearly doesn’t think it’s enough – at least, not in some parts of the world.
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