Amazon Music’s “DJ Mode” recreates the old-fashioned radio vibe


Amazon might have a solution if the nonstop music streaming services seem a bit too clinical next to the vibrant vibe of the radio. The company has introduced a “DJ mode” on Amazon Music that intersects playlists with comments and ideas from DJs, artists, “taste makers” and even Contextual video– Alexa style musical questions. The Rap Rotation playlist will feature occasional additions from DJ Letty and rap stars, for example, while a Billie Eilish Takeover experience pairs her selected songs with stories about her favorite music and tracks.

You can use DJ mode with an Amazon Music Unlimited subscription or limited Prime account in the US, and you can invoke it with Alexa by asking the voice assistant to play a supported playlist “in DJ mode. “. So far, only four playlists (Rap Rotation, Country Heat, All Hits, and Billie Eilish Takeover) support it, but more are on the way.

It is undoubtedly a cons Apple Music radios, which serves as a DJ-organized complement to the on-demand service. Either way, they encourage you to explore and get interested in music where a simple playlist may not be engaging. Amazon, however, takes a different approach. Apple’s radio is more traditional, with live elements and many hosted segments (though often retained). Amazon, on the other hand, treats the DJ mode more like a supplement that adds radio qualities to the content that already exists.

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