Amazon has signed a multi-year deal with the Women’s National Basketball Association that will see it broadcast games live on Prime Video, the WNBA has ad. The partnership includes exclusive global broadcast rights to 16 WNBA regular season games as well as the inaugural Commissioner’s Cup championship game scheduled for August 12 at Phoenix Suns Arena.
Deal marks Amazon’s first foray into professional basketball after regular season airing Major League Baseball, NFL and MLS Games. The games will be available in most Prime Video markets, unfortunately with the exception of China, Japan, UK, Italy, Spain, Finland and Germany.
As part of its Amazon deal, the league has just ad the Commissioner’s Cup, with a championship game that “will be the culmination of the WNBA’s first annual in-season competition.” Amazon will broadcast nine of the games that feature in the competition, followed by the championship game “premiering exclusively on Prime Video on August 12,” according to the league.
WNBA games are also in streaming on Twitter, Facebook and Paramount + this summer, and the league is working with Google on its “Changemakers” marketing initiative. It also offers games on its own WNBA League Pass a service. Amazon is now opening even more games to view – to see the 2021 game schedule on Prime Video, check out here.
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