The time of the pandemic elasticity vortex can constantly make you wonder What day is it, but there is at least one certainty in the gadget world every fall: Apple will launch a new iPhone. Apple is hosting its annual fall hardware event on Tuesday and, as usual, the entire tech industry (and anyone who thinks it’s time to buy a new iPhone) will be looking online to get a feel for it. of how Apple is responding to both trends and advancement in consumer technology.
We know one thing for sure before next week: there will be a new iPhone in at least two variations. (Whether it’s going to be called “iPhone 13” or whether Apple will determine the number naming convention is starting to get a little silly.) Bloomberg’s Mark Gurman report suggests that some of the biggest improvements to the new iPhone will be camera functionality, including a higher quality video format, bokeh effect for video capture, and “smarter” filters. Unsurprisingly, the new iPhones will also be powered by Apple’s latest custom chip and finally catch up with Samsung’s flagship phones in terms of screen refresh rates. And an investor note from Dan Ives of Wedbush Securities suggested that the high-end “Pro” model of the new iPhone might have a huge 1 terabyte storage option.
Other rumors have pointed to a redesigned iPad mini, along with new AirPods, as part of the hardware launch in the fall. The invitation to the virtual event included a reference to “California streaming” and contained an image suggesting that augmented reality could be part of the event. (There was even a easter egg AR hidden in the invitation.)
Some of the most important news might be about what’s not available immediately for pre-order next week: Apple watch. Apple Watch Series 7 would be delayed due to production issues, although some reports also indicated that the hurdles could be cleared in time for the event. A production delay on a well-established product suggests that the Series 7 watch, with every launch, could include a significant design change or the inclusion of new features that go beyond keeping track of ordinary activities. But it also shows that Apple is not immune to the manufacturing issues or supply constraints plaguing the rest of the consumer tech industry.
Apple’s fall hardware event also comes at a defining moment for the company. It has weathered the pandemic remarkably well so far, as have many tech companies, with consumers clamoring for smartphones, tablets, laptops, and web services that enable remote working, learning, exercising. , relaxation and connection. But Apple’s overall size and influence on our lives was also highlighted this year, between the epic trial, of the society presence in China, it’s controversial decision (then go back) to scan iCloud photos, and even troubles within its own American workforce. An iPhone launch is no longer just an iPhone launch. Then again, for a number of consumers who are just wondering if they should buy a new iPhone… it’s an iPhone launch.
How to watch
Apple’s presentation will begin at 1:00 p.m. East, 10:00 a.m. Pacific, to Tuesday September 14. You can stream it to the player above. You can also see the feed on Apple website or on that of the company Youtube channel.
You can also watch it in the Apple TV app. Now that Apple has its own streaming service, it also has a dedicated video app on mobile devices, Apple TV boxes, Roku boxes, and some smart TVs. You can open this app and find the option to stream Tuesday’s event whether or not you subscribe to the monthly Apple TV + streaming service.