Domino’s, the enthusiastic company that still looking for new ways to get his pizza, it’s again. To make sure you’re not without their pizza, the company has sent a delivery robot to one of their stores that they believe will bring the pizza to customers.
Ad earlier this week, the delivery robot is called R2 and is a fully autonomous vehicle that operates without a driver. R2 is made by Nuro, an autonomous vehicle company, although it doesn’t look like your standard car. It is smaller, for example, and was designed to carry products such as groceries, pizzas or Drug. As such, it does not have occupant compartments, designated seating positions or manual driving controls. In addition, it is electric.
The R2 is the first autonomous vehicle to receive regulatory approval from the Ministry of Transportation, according to Nuro and Domino’s.
Domino’s is currently testing standalone delivery with R2, and the company only offers the service at one store in Houston, TX, located at 3209 Houston Ave. The company said it hopes to expand delivery to the Houston area in the future. .
Here is how it works. Selected customers who place a prepaid order on the Domino website will have the option to have their pizza delivered by R2. These customers will then start to receive text alerts that will allow them to track R2’s location, but if they wish, they can also track the robot via GPS on their order confirmation page. Domino’s will send customers a pin to collect their pizza once R2 arrives.
Once R2 has reached destination, the customer must enter his PIN code on the robot’s touch screen. This opens its doors, allowing customers to pick up their pizza.
Dennis Maloney, senior vice president and chief innovation officer at Domino, said the test would allow the company to see how customers react to robot shipments.
“There is still so much to learn for our brand about the autonomous delivery space,” said Maloney. “This program will allow us to better understand how customers react to deliveries, how they interact with the robot and how this affects store operations.”
Personally, I wouldn’t mind getting a delivery from R2 if it was in my city just to see what it looks like (and confirm it didn’t crash into anything or anything crashed into it) . As for the taste, some friends have told me that Domino’s has awful pizza, which I’m not sure I agree with. I mean, I wouldn’t put my hand in the fire for Domino’s pizza – the local pizza place near my apartment building captured my heart – but I loved their pepperoni pizza in college.
However, Domino isn’t the only fast food chain thinking about delivering autonomous robots. In March, Chipotle also decided to invest in Nuro, saying that Nuro could “change the traditional delivery model”.