Etsy toughens its enforcement of banned products policies. Gizmodo reports what Etsy said will pass a minimum of $ 40 million to improve the application of its policies this year following a Insider investigation who found around 800 listings that violated market rules prohibiting the sale of certain items. The funding will help expand the coverage of content review teams ‘tenfold’ by the end of 2021 and is expected to help the company both adjust policies and catch violators using technologies such as automatic bans and image recognition.
The investigation uncovered offers that clearly went against Etsy’s rules, including weapons, COVID-19 hoax treatments, elephant ivory products, and even mass-market items that have been presented as homemade. The extra spending doesn’t appear to have been in response to the survey, but Etsy was clearly keen to make its commitment public.
The company has also removed the lists of the products in question.
It’s unclear how the items passed the Etsy screening, although the company has said so. Insider that he used a mix of automated, manual and community reports to catch offenders. Corinne Pavolvic, Head of Trust and Security, pointed out in her blog post that Etsy’s application “would probably never be fully automated”. Etsy wanted to “keep commerce human,” the executive said.
Etsy isn’t alone in combating prohibited items. Amazon spent years fight against counterfeits, for example. Some of these violations are, however, glaring and underscore the difficulty of creating an effective enforcement system while minimizing accidental bans. No automated or human approach currently strikes this balance, and Etsy’s extensive app is not guaranteed to help.
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