To Katie Spencer, Arts & Entertainment Correspondent @SkyKatieSpencer
Saturday 10 June 2023 05:09 UK
Industry experts say the use of artificial intelligence in television and film production could eliminate the need for actors.
Actors, including motion capture master Andy Serkis, spoke to Sky News about their concerns about the film’s impact. AIEquity, a trade union representative, argued that the government’s pro-innovation stance does not consider human costs.
“No matter what you say, anyone can get into any situation. It’s dangerous for all of us,” the Lord of the Rings star told Sky News in an interview taped earlier this year. rice field.
“For security, for politicians, we live in a post-truth world…and it’s scary.
“Algorithms control our tastes, our entire lives are driven by higher forces, and we are losing our grip on it.”
From blockbusters like Indiana Jones using this technology to rejuvenate actor Harrison Ford, to Fast series using this technology to bring back dead stars like Paul Walker. To date, AI is now ubiquitous in movies and television.
ITV’s Deep Fake Neighbor Wars, a comedy starring a celebrity that has never been filmed before, is one of the most disturbing examples of how technology can be used.
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“We are signing a waiver of moral rights.”
But AI isn’t just for A-listers.
Lawrence Bouvard is not a celebrity, but he has been a consistent actor for over 30 years, with dubbing jobs and small roles in television and theater. She and her peers are increasingly locked into contracts that have little say in how their performances end up, she says.
“We are relinquishing all moral rights,” she says. “They basically give AI permission to use the data indefinitely for any project.”
“We basically have a choice: either sign and get hired or don’t sign and stop working for the company.”
Colleagues of actresses frequently find that the voices they submit to auditions are being sampled and used by tech companies for little or no compensation, Bouvard said. Ultimately, there are concerns that it will be used by the computer to force her out of her job.
It’s a brave new world for those who work in the industry.
Artificial intelligence expert Dr. Stuart Armstrong puts it simply: “The profession of an actor will change.”
“It will morph into new forms dictated by economics, trade union arrangements and regulations.
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Equity felt compelled this week to create a legal toolkit to advise members on what to look out for.
I believe the government’s determination to “become a global AI superpower,” as industry official Liam Budd explains, means that the concerns of agency unions are not on the table.
“The UK legal framework is not designed to protect performers from unauthorized copying of productions using AI technology,” he said.
Behind the scenes, algorithms are also used to predict the success of movies before they even get the go-ahead. Warner Bros. recently confirmed that it had struck a deal with the Los Angeles startup, announcing that the program would help some of the studio’s decision-making.
As AI rapidly becomes an integral part of the creative process, the fate of the actor is beginning to intertwine with that of the machine.
