Facebook was determined to promote application tracking before Apple made it optional with iOS 14.5, and he now uses pressure tactics to encourage adoption. Technologist Ashkan Soltani and The edge found that Facebook and Instagram are display Notices to iOS users who introduce the concept of app tracking. The option not only shows more personalized ads, Facebook says, but supports businesses and helps retain apps. “free. “Turn off app tracking and you might have to pay someday,” the social network hinted.
The company detailed the reviews in an updated blog post in late April, but the “educational screens” (as Facebook described them) haven’t garnered much attention so far.
It’s no surprise that Facebook is trying to sell hard on app tracking. Personalized ads play a major role in Facebook’s business, and using iOS 14.5 to effectively disable them could hurt the internet giant’s bottom line. Reviews could be worth the business if they lead at least some customers to stick with app tracking. At the same time, they’re a reminder that Facebook’s business revolves around data collection – you might hesitate if you’re privacy-conscious.
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