Facebook starts showing state-by-state vaccination notifications

As several COVID-19 vaccines become more readily available in the United States, Facebook plans to start rolling out notifications for connect people to state-specific information of their local health services on how to get vaccinated. As he did during the 2020 US Presidential Election, the company plans to adopt a state-by-state approach. If you live in the United States, you will not see the new message appear until your state opens vaccination to all adults. Facebook says it plans to do it this way, “so we don’t promote vaccines until everyone is eligible.” However, the goal is to roll out these notifications nationally and possibly to other countries where that makes sense.

These new notifications build on the more generic ones that Facebook has started posting earlier in the year. It was possible to use them to find and book an appointment for a vaccine, but you had to navigate Facebook. COVID-19 Information Center. Between January and March, more than 3 million people in the United States clicked on these notifications to access information from their local public health authority. And although it did not provide specific numbers, the company notes that the messages have had a “positive impact on vaccine registrations.”

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