Facebook test adds contextual ‘tags’ to popular pages

Facebook gradually started apply labels to pages to provide more context on their nature for a new experience. Politicians’ pages will be marked as “public officials,” for example, while fan and satire pages will be labeled as such. You’ll see the new tags when their posts appear on your News Feed, and you can expand them to read an explanation of why they’re needed. For satirical page posts, the social network says they may look very similar to posts from public figures or official news sources and could cause confusion.

As Social media today notes, users are inclined to take satirical messages seriously, even when they come from well-known publications like Onion. You’ll often see passionate responses in their comments section from people who think they’re posts from real news sources. Additionally, labels have the ability to make it clear up front that people are reading or not reading messages from actual authorities, which could help to fake news On the platform.

Facebook already has a huge problem with fake news without adding misinterpreted satirical posts into the mix. A study by researchers at Princeton University found this he is the worst author of the spread of false information. It’s the go-to site for unreliable news sources more than 15% of the time, they wrote in their article, while Google and Twitter only led users to questionable sources for 3.3% and 1% of the time, respectively.

Since Facebook has only started testing the feature, it may take some time before you can properly tag posts. In addition, the social network is only testing it in the United States for the moment.

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