Fitbit reportedly working on ‘luxury’ fitness tracker

Fitbit appears to be set to release its first device since Google has closed its acquisition but it is not a Wear OS smartwatch. If anything, the business could go back to its roots. WinFuture possesses sharing what it says are details of the Fitbit Luxe, a “ luxury ” fitness tracker (via 9to5Google). The device would be centered around a stainless steel case with an OLED display, and the interchangeable straps seem to be a cut above the no-frills bands you usually see with these trackers. Fitbit promises “balanced health in a stylish design.” As a result, the Luxe would include GPS, a heart rate monitor, and water resistance suitable for swimming.

It’s unclear whether Fitbit will release the top-of-the-line tracker, although the depth of the leak suggests it’s coming soon. Perhaps Fitbit’s biggest challenge is the price. If he clearly hopes to reach a premium audience, he must also compete with a wave of inexpensive but powerful fitness clothes that can be good enough for many people. We also wouldn’t count on this representing Fitbit’s long-term future given Google’s hopes of integration, although it’s not necessarily the last hurray for Fitbit’s simpler wearable devices.

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