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The date engraved on the tombstone is May 23, 2023. This is the day that HBO Max (a streaming service with a name that makes no sense if it doesn’t have the letters “HBO” in it) became just Max. With news of Max going viral online that day and the Max app glitching, Netflix secretly tried to start restricting who could share passwords. That was the day streaming died.
Perhaps this statement is greatly exaggerated. But with the streaming industry seemingly in a state of panic, it’s hard to believe it’s entirely wrong. Over the past three years, Netflix, Disney+ and a number of other services with silly titles have lost audiences locked down due to COVID-19, and have seen subscribers churn due to too much choice. Noticed.
To stem the loss of revenue, many companies like Netflix, Disney+ and HBO Max have launched ad-supported tiers. This saved some people money and brought cash to businesses, but with streamers’ ever-changing lineup of shows and movies, many viewers weren’t sure what their money was worth. It was also a time of confusion because I couldn’t get it. For a long time it felt like the liquidation was approaching. It arrived this week.
Omdia principal analyst Sarah Henschel, who keeps a close watch on the streaming market, agrees that this is a tipping point. “We see many of these services facing maturity, but the past decade has been like the Wild West,” she says. “They all have to make money right now and are starting to face the reality that they can no longer offer all the content in the world for $5.”
Since Netflix started streaming movies and TV shows, we’ve created original content such as: House of Cards on the Sand, the landscape has changed. As tech companies like Netflix and Amazon scrambled to get into Hollywood’s production game, Hollywood itself scrambled to catch up with streaming. New players have poured millions of dollars into developing original movies and shows. Established studios launched their own streaming services such as Disney+, Paramount+, and Hulu, collecting the content they produced along the way. office I went to Peacock. friend (HBO) Went to Max.
The name of the game is “Get Subscribers”. And it worked fine for a while. But it was so expensive that streaming services soon found themselves in a position where they had to offer ad-supported options either to recoup their costs and retain customers, or to remove the content from their libraries. I was. Netflix has not dabbled in commercials for a long time, but will launch an ad-supported slot at the end of 2022. Westworld disappeared from Max and licensed it to a third party amid talks of tax deductions for parent company Warner Bros. Discovery.
Suddenly, the bold new world of streaming feels like the long-established world of television, where shows fly around in syndicates and a handful of players compete for broadcast’s Big 3 (excluding actual broadcasts). Now available. “There was unbundling at the beginning of the streaming era,” Henschel said, referring to Disney’s announcement earlier this month that it would incorporate Hulu into Disney+ later this year. “We are currently in the rebundling phase.”
