2022 has been not only a difficult year for Apple, but also a strange one. The Cupertino-based company faced many challenges throughout the year, from regulatory hurdles and his Covid-19 restrictions in China that hit iPhone 14 series shipments hard, to a lukewarm response to some of its products. was doing. We hope that 2023 will be a better year to satisfy both investors and consumers and to maintain the company’s long-term goals.
As we ring in the new year, here’s what you can expect from Apple in 2023.
A peek into the long-rumored mixed reality headset
It’s an open secret that Apple is working on a mixed reality headset that could eventually replace the smartphone. Meta has finally allowed Apple to approve its plans for alternative reality. It’s unclear if Apple is ready to ship his device in 2023, but expect some teasing over the long-rumored mixed AR and VR headset at WWDC.
Multiple reports suggest Apple plans to introduce headsets or smart goggles in the coming months. Bloomberg’s Mark Gurman, who has reported extensively on Apple’s vision of his 3D virtual space, said the headset will be called “Reality Pro” or “Reality One” and will cost $2,000 to $3,000 he believes. increase. I like Meta and HTC.
Under the leadership of CEO Tim Cook, Apple may have become the tech giant it is today, but its lack of innovation has plagued investors and industry watchers.Steve According to Apple’s playbook, which hasn’t changed since the days of Jobs, the company has never rushed to launch an entirely new category of product. We are always looking for the right time to introduce devices when the market is mature enough. Even if Apple hits the market with a headset this year, it won’t be an instant hit. The technology itself is unproven and, as Meta’s Mark Zuckerberg said, it will take at least a decade to build an ecosystem around the Metaverse.
Introducing the professional Mac Pro
2022 wasn’t an entirely bad year for the Mac, but it turned out to be a pretty average year in terms of releases.The Mac Studio and Studio Display were weird products, the M2 13-inch MacBook Pro was a disappointment, and the Mac Pro And the launch of the next-generation MacBook Pro never materialized. Sure, it could be the supply chain that has delayed some of the new Macs from hitting the market, but the lack of new Mac launches has disappointed many professional users.
Hopefully, 2023 will change things and we’ll see the launch of the 14-inch and 16-inch MacBook Pros with the M2 Pro and M2 Max chips in the first half of this year. An M3-powered iMac could also arrive later this year, along with an updated version of the Mac mini. But one of his products in desperate need of an update is the Mac Pro. The Mac Pro was his last update in 2019 and still runs Intel processors. Apple confirmed its plans to launch a new Mac Pro last year. Bloomberg’s Mark Gurman speculates that there are no more Mac Pros with M2 Extreme. If true, a professional desktop could end up performing poorly, further dividing consumers about the vision Apple has for his Macs that are professional.
A year of blockbuster audio releases
The latest AirPods, the AirPods Pro 2, are fun and a big improvement over the first-generation model. But those are the only audio products Apple has launched for his 2022, disappointing many consumers who were waiting to get their hands on the HomePod 2. Don’t expect some kind of redesign, but it could improve sound quality and improve Siri integration.
Another Apple device waiting for an upgrade is a pair of AirPods Max. They were Apple’s first attempts at making high-end headphones, and while they weren’t very successful commercially, the AirPods Max cost $549, but it still hit certain users. If Apple launches AirPods Max 2 this year, expect a lighter design, a rebranded case, better noise canceling, and Apple Hi-res lossless sound and support. It’s also working on the delayed Apple Classical app, which was supposed to come out in 2022. Rather than launching it as a dedicated app, it would make more sense for consumers as well as musicians to integrate it into the existing Apple Music catalog. It fits.
More premium “iPhone 15 Ultra” model
The recent turmoil at Foxconn’s China factory has made Apple’s tech supply chain more complicated. As such, Apple had to pay the price for delaying the shipment of his iPhone 14 Pro by several months. Building a functioning supply chain and reducing our dependence on China in the future may take time.
Apple has its supply chain in sight, but the company’s plans to launch the iPhone 15 last remain unchanged.The iPhone 15 is a completed deal, but what’s more exciting is the mysterious iPhone 15 Ultra. This is an ultra-premium iPhone model with a titanium build and a “periscope” lens for long zoom photography. The handset is expensive, likely more than what he paid for his latest iPhone 14 Pro Max. Of course. For the past few years, Apple has avoided raising prices on its premium iPhone models. The iPhone 15 Ultra or whatever it is ultimately called, is likely to target well-funded enthusiasts and content he creators.
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