Streamers and TV channels seeking to replicate the success of Social network and HBO Succession are turning to biting corporate drama as the latest source of content. Apple has its We work series with Jared Leto; Showtime typed Joseph Gordon-Levitt at the top of his show on Uber; and Hulu recently leaked Amanda Seyfried to replace Kate McKinnon as founder of Theranos Elizabeth Holmes in The dropout. Naturally, Netflix is also in the mix thanks to its original series based on Spotify and its co-founders Daniel Ek and Martin Lorentzon. Today, the streamer announced that production of the “fictional” show is underway and will be available globally in 2022.
He also announced the main players in the David vs Goliath story about Spotify’s transformation from a streaming music newbie to a record industry kingmaker. Vikings star Edvin Endre will play the company’s CEO and co-founder, Daniel Ek; Ulf Stenberg (Beartown) will play Per Sundin, former general manager of Universal Music Sweden and first supporter of Spotify; Gizem Erdogan (Love & Anarchy) will play the role of Petra Hansson, one of the architects of Spotify’s freemium business model; Joël Lützow (Mother goose) will play former Spotify CTO Andreas Ehn; and Christian Hillborg (The last kingdom) will appear as Spotify co-founder Martin Lorentzon.
It’s unclear if Sean Parker – played by a deliciously obnoxious Justin Timberlake in Social network – will appear on the Netflix show. The Napster co-founder was an early investor in Spotify.
By now you probably know the story of Spotify: A small Swedish company is launching a popular app almost instantly that lets you stream an exhaustive music library, much to the chagrin of defensive giants of Big Tech, from record companies hooked up to physical versions. facing digital piracy and unhappy pop stars slightly irritated Royalty payments.
Netflix claims its fictional series is based on the book “Spotify Untold” by authors Sven Carlsson and Jonas Leijonhufvud. The biography has been described as a fast-paced tale that reads like a movie script, making it a perfect fit for a bingeable streaming show. It also goes into the longer details (and In progress) conflict with a major rival Apple, including a accountt Ek claiming that Steve Jobs tried to intimidate him by calling him and breathing on the phone.
Calling the show “fictional” could be Netflix’s attempt to avoid yet another fiasco in the vein of the aftermath of season four. The crown. In the UK, members of the ruling Conservative Party accused the show’s misrepresentation of the monarchy, even going so far as to ask the streamer to add a note to make it clear that the show was a drama.
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