NFL adds DraftKings and Fanduel as official betting partners

The NFL, the last and biggest American sports league to resist sports betting, has turned a page. On Thursday he announced a multi-year agreement with Ceasars Entertainment, DraftKings and FanDuel which will see these three companies become official betting partners of the league. That means they’ll be able to do things like advertise their relationship with the NFL and access data directly from its stat counters. The NFL did not disclose the terms of the deal, but according to ESPN it will be worth just under $ 1 billion if it lasts for five years. The NFL has the option of leaving the deal in years three and four.

“As the sports betting landscape has continued to evolve in the United States, we have reflected on our strategy and are delighted to announce three partners who share the vision and goals of the NFL,” the league said in a communicated. “By working closely with Caesars, DraftKings and FanDuel, we will provide fans with new and different ways to interact and engage with the sport they love.”

All in all, this is a significant change for the NFL, which has historically fought hard to prevent states like New Jersey to pass gambling laws, arguing along the way that they would pose a threat to the integrity of the game. However, the league ultimately lost this legal battle when the Supreme Court ruled in 2018 that a federal law banning sports betting in most states was unconstitutional. Since then, more than half of US states have enacted sports betting legislation, with even more seeks to do so in the future.

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