Oculus loses one of its first in-app VR advertising partners in backlash

Barely a week has passed since Facebook started test ads in Oculus applications and already the initiative has encountered problems. On Monday, one of the few developers involved in the initial ad experience said it was withdrawing from the test. Resolution Games tweeted that it has decided that the in-app ads are not suitable for its multiplayer shooter blaston after having “listened to the comments of the players”.

The developer had encouraged its user base to leave their thoughts on an ad feedback channel on its Discord server. As spotted by Download virtual reality, angry players had also seen bombed blaston on the Oculus Store and Steam shortly after announcing its participation in the trial ad.

Resolution Games’ move marks a setback for Facebook’s burgeoning advertising strategy for Oculus. After inserting more ads in Instagram and his main platform, the company risked irritating avid gamers by running ads in virtual reality. Unlike these other services, Oculus is not free: a Oculus Quest 2 the headset alone starts from $ 299. While blaston is also a paid game.

Resolution Games said the ads weren’t completely irrelevant and that it was looking into whether its free-to-play title Bait! may be a better option for them – indicating that developers of free games may have an easier time implementing ads in Oculus.

In a statement, Resolution Games CEO Tommy Palm suggested VR ads may be inevitable. “Our mission at Resolution Games has always been to work to help the industry as a whole move VR forward for the benefit of everyone involved. Sometimes that means being the first to test certain things to see what works. and what doesn’t work, ”he said. mentionned.

“If VR ads become inevitable, like on other platforms, we want to make sure that while we have this chance to start over and do it right, we do it. We welcome all of your feedback along the way so that we can have a constructive conversation about it and create the best way forward. “

Facebook described the ad business as beneficial to developers, giving them another way to generate income. His final plan was to expand advertisements on the Oculus platform and the accompanying mobile app. The tech giant has also tried to dispel privacy concerns by promising not to use Oculus data, including motion and camera data, for targeted ads.

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