Gym memberships are not a big business benefit in the aftermath of the pandemic, but platoon think he can offer a solid substitute. The firm has unveiled a Well-being in the workplace offer that allows companies to offer subsidized Peloton Digital and All Access subscriptions, not to mention personalized business features and “exclusive benefits” for connected products. You can pay little or nothing to use a Peloton membership at home, at least if you don’t need a bike or treadmill.
Peloton was eager to tout the possibilities for bonding between employees – you can use scheduled sessions to invite colleagues to shared fitness classes.
The company already has several major corporate wellness clients, including Accenture Interactive, Samsung, SAP and Sky.
There is no mystery behind Peloton’s strategy. This could increase the number of subscribers, and not just in the short term. You may be tempted to register if you lose Peloton access after changing jobs. It could also fuel more sales of exercise equipment for companies and employees who want the “full” Peloton experience. Still, it could be enjoyed at a time when back to office plans often involve working remotely – you won’t have to hit the gym just to reap the full benefits of your health.
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