Pinterest bans all weight loss ads

announced a complete ban on weight loss ads, which goes into effect today. The policy builds on previous rules that prohibited advertisements for diet or appetite suppressant pills and supplements, liposuction and fat burning procedures, and bodily humiliation.

There is now a general ban on advertisements that contain weight loss language or images, and those that refer to body mass index (BMI) or similar cues. Testimonials about weight loss or weight loss products are prohibited, as are language and images that denigrate or idealize body types. Additionally, you will no longer see advertisements for products that claim to allow weight loss through something that is worn or applied to the skin.

Advertisements related to fitness products and services and those promoting healthy habits and lifestyles are always welcome. However, not everything that focuses on weight loss will be approved.

Pinterest developed the updated policy with support from the National Eating Disorders Association. The organization he had seen a 41 percent increase in phone calls over the previous 12 months, and the COVID-19 pandemic has had a significant impact on many people with eating disorders. Whenever someone searches for eating disorder related content on Pinterest, the company redirects that person to NEDA for helpful resources.

The company claims its community has embraced body neutrality, with researchers of this term, and quotes related to “a healthy mindset”, “stop bodily shame” and “body acceptance” have increased dramatically. over the past year. Pinterest will highlight associated pins from creators on the Today tab “to showcase those who are reinventing the relationship with their body.”

Pinterest says it’s the first major platform to ban all weight loss ads and urged others to do the same. Instagram and Facebook have dietetic product advertisements. Instagram also directs users to search for terms related to eating disorders. to NEDA resources. Last year, TikTok advertisements for weight loss supplements and those which “promote harmful or negative body image”.

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