The US Consumer Product Safety Commission, which launched an investigation Shortly after the incident, plans to issue a new consumer safety warning as early as this Saturday outlining the potential dangers posed by Peloton Tread +, according to officials who spoke to the outlet on condition of anonymity. Peloton has reportedly blocked those efforts, negotiating with regulators on the wording and timing of a consumer alert and questioning whether a full recall is even warranted.
Peloton, a multi-billion dollar exercise equipment maker and media company, came under fire last month after CEO and co-founder John Foley posted a letter on the company’s website about the child’s death, calling it a “tragic accident.” He went on to reveal that Peloton was aware of “a small handful of incidents involving the Tread + where children were injured,” and reiterated the product’s safety instructions, which warn users to keep children and animals kept away from Peloton equipment “at all times”. .
Earlier this week, regulators issued an administrative subpoena to force a reluctant Platoon to release information about the deceased child as regulators continue to investigate what exactly went wrong, officials said. Post sources said the CPSC found “dozens” of incidents involving Peloton treadmills. These included reports of users who suffered injuries such as fractures and head trauma after being trapped under the equipment.
“This doesn’t happen with other treadmills,” an official familiar with the matter told The Post. “This is a different risk model than what is generally observed.
As indicated by Bloomberg, CPSC received another disturbing report about the Tread + in February when a 3-year-old boy suffered a “significant brain injury” after being pulled under the treadmill. When his father found out, the child was no longer breathing and needed resuscitation, according to The report. The child was also found with “tread marks on his back corresponding to the slats of the treadmill, a neck injury and petechiae on his face, possibly due to obstructed blood flow.”
Based on the number of accidents and the severity of injuries reported, CPSC staff decided to recommend that Peloton issue a product safety recall, according to officials the station spoke to.
However, Peloton disagrees, arguing that misuse is to blame for these incidents rather than the product design.
Platoon “doesn’t think a recall is necessary,” a company spokesperson said in a statement to the Post, adding that the Tread + “can be used safely when warnings and safety instructions we we supply are tracked. “
It should be noted that Peloton may also be battling a recall due to timing, as their budget treadmill model is about to go on sale. next month. While the Tread + costs $ 4,295, this new model is priced about half that of $ 2,495. Issuing a safety recall for one of its treadmills just weeks before it rolls out another could boost consumer confidence and negatively impact sales. (Obviously, a company’s profit should never come before consumer safety, but hey, that’s capitalism for you).
Peloton did not immediately respond to Gizmodo’s request for an investigation, but we’ll be sure to update this blog when they do. A spokesperson for the company made the following statement to the edge:
We are disappointed that the CPSC is misrepresenting the situation. The Peloton Tread + is safe to use at home when used as directed and in accordance with our warnings and safety guidelines. As a reminder, the Tread + is not intended for children under the age of 16 and children, pets and objects must be kept away from the Tread + at all times. Peloton is 100% committed to the safety of its members and we will always be open to working with the CPSC to implement hard-hitting safety measures. When the Tread + is not in use, members should continue to follow safety guidelines by storing the safety key, which prevents the Tread + from operating, away from the Tread + and out of the reach of children.
The Tread + is not the first Peloton product that users have reported serious issues with. Last year, the company issued a recall for clip-on pedals which would rupture unexpectedly during use, causing lacerations and other injuries. The recall affected approximately 27,000 bikes.