Spotify Acquires Startup That Can Improve Podcast Discovery

Spotify has purchased a startup called Podz that could make it easier to find new podcasts to listen to on the platform. This is part of the streaming service’s massive podcast push that has been going on for the past few years, and will most likely continue, especially now that it has a paid subscription plan for the format. Podz uses machine learning technology to generate high-quality clips featuring key moments from a podcast that users can listen to. This could give potential new subscribers a glimpse – probably more vivid than a written description or a random sample can provide – of what a podcast is.

As 9to5Mac notes, the announcement comes after The edge reported that Facebook will launch podcasts next week. The social network’s podcast product will allow listeners to create shareable one-minute clips of audio broadcasts to increase visibility and engagement. While the Podz acquisition could boost the discoverability of podcasts on Spotify, the company has introduced several features in recent years to bring audio shows to new audiences. In April, for example, it launched a “Top Episodes” ranking for its charts which gives users the chance to experience even relatively unfamiliar podcasts. This too added music and podcast search filters on its iOS and Android apps in May.

In its announcement, Spotify said it will integrate Podz’s technology into its service and listeners will see elements of its technology before the end of the year.

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