If you needed proof of the importance of online sports betting become in recent months, It’s here. FanDuel has signed an agreement with Spotify to become the exclusive sports betting partner of The Ringer. Financial terms of the deal were not disclosed by the companies, but the one-year partnership will last until February 2022.
The company says listeners will hear and see its advertisement on the podcast, as well as on its associated website, social media accounts, newsletter and video release. It also plans to host some fantastic leagues of listeners where fans can take on Bill Simmons, Joe House, and other hosts on the show. Although FanDuel has previously advertised on The Ringer, he claims that this latest deal with Spotify is worth more than three times its previous investment. Before his , the network earned $ 15 million in podcasts in 2018.
Sports betting companies have increasingly turned to podcasts to find new customers. It wasn’t until last week that DraftKings had a to sign a distribution deal with Meadowlark Media, the production company former ESPN host Dan Le Batard co-founded after leaving the broadcaster earlier this year. As part of the agreement, DraftKings will distribute The Dan Le Batard Show with Stugotz on podcast platforms, radio and television.
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