Spotify is locking down another popular podcast on its music streaming service. The company made a deal with Alex Cooper to make his series, Call her daddy, a Spotify exclusive for all past and future episodes from July 21. The show features candid discussions of sex, relationships and the self-proclaimed “girl talk”. According to The Wall Street Journal, the music streamer was negotiating a $ 20 million deal for the rights to the audio show.
The lucrative pact is a testament to the success of the unvarnished advice show. Call her daddy was the fifth most popular podcast on Spotify in 2020 – behind other Spotify shows including The Joe Rogan Experience and Michelle Obama’s podcast – and in the top 15 on other platforms.
Produced and distributed by Barstool Sports, the media company known for its irreverent approach to sports and pop culture, Call her daddy started life in 2018 and quickly grew up from 12,000 to 2 million downloads in two months.
The series featured a range of revolving door guests, from stars like Miley Cyrus to Instagram thirst traps like Harry Jowsey to former pornstars Mia Khalifa and Lana Rhodes. Recent episode titles include “Backstabbing D * ck”, “K-Holes & Chlamydia” and “Dabble with Emasculating Him”.
Last year a public quarrel with Barstool Sports chief Dave Portnoy on the contracts prompted Cooper co-host Sofia Franklyn to quit the show and start her own independent podcast, Sofia with an F. In addition to hosting the podcast, Spotify is also working with Cooper on new exclusive projects.
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