Stunning New ‘Dune’ Trailer Begs You To See ‘Dune’ In Theaters


If you know nothing about Frank Herbert’s science fiction novel Dune, besides the fact that it is kind of supplement, is that the last film adaptation was eagerly awaited for a long time. Pretty much since David Lynch released his own somewhat unfortunate version in 1984, fans have been asking for a bigger, better Dune movie. It’s the white whale of science fiction, such an infilmable book that everyone wants to try. Maybe that’s why, when Warner Bros. announced in 2019 that Arrival Director Denis Villeneuve would be next to give it a go, the general consensus was, “Well, if anyone can do it, they can.” The suspense was real.

Then Covid-19 Happened, theaters have closed and what was supposed to be the most anticipated film of 2020 has become the most anticipated film of 2021. Then Warner Bros. announced that its entire 2021 movie roster, including Dune– would be broadcast on its streaming service, HBO Max, the very day of their theatrical release. Villeneuve, a cinephile in every sense of the word, was livid, written in Variety that the decision “might have just killed the Dune franchise ”by not giving the film the opportunity to perform well at the box office. Today the studio released the main trailer for the film and it’s practically begging you to see it in a movie theater.

From the total massiveness of the sand worms to the geometric impossibility of the combined cheekbones of Zendaya and Timothée Chalamet, this is a film made for the largest possible screen, preferably an Imax. The spicy sands of Arrakis, the ships that look like cities, the spacesuits, the imposing floating figure of Baron Harkonnen, all these things look ridiculous on small screens; it’s almost painful to watch this trailer on a 15-inch MacBook. It is a film designed to put the buttocks in the seats of the theater. (Side note: did any of the above references or whatever what’s going on in this trailer, does that make sense to people who haven’t read the book? Sounds beautiful, but, my God, it must be an uphill battle for those who have no idea what “spice” is. You see, it’s basically a drug that allows pilots to navigate in space; It also makes people’s eyes turn blue, and… You know what? Never mind.)

In this sense, this Dune trailer has achieved its goal. The big upheaval that resulted from Covid-19’s theater closures was that it accelerated Hollywood’s transition to releasing films on streaming services the same day they hit theaters. In addition to Warner Bros. ‘ move, Disney also began to put films like Cruel on Disney + the opening weekend. Disney has proven that this can be a a little successful model with Black Widow, which made over $ 200 million on its opening weekend. But while Disney charged $ 30 for Black Widow, Dune, unless something changes, will be free to anyone with an HBO Max connection. To make an impact, it has to either sell a lot of theater tickets, or significantly increase subscriptions to HBO Max, or both.

Based on this trailer, he’s aiming for the former. Dune comes out on October 22, and until there is another peak in coronavirus infections (Get vaccinated, all of you! Dune!), the film will be shown on as many screens as possible. next Black Widow‘s, the National Association of Theater Owners issued a statement basically saying that Disney left money on the table by putting the movie on its streaming service. There is no doubt that some are afraid that to put Dune on HBO Max could do the same, but if this trailer is any indication, Villeneuve’s film is here to shoot for the moon. Fear is the mind killer.


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