TikTok creators may no longer need to add a “link in bio”, at least for certain types of content. Today, TikTok presented Jump, a new way for creators to add interactivity to their videos through third-party integrations. So, for example, a cooking video might feature a list of ingredients via Whip, a recipe sharing application. You can also add a quiz via Quizlet, or breathing exercises via breath. The company has already tested this feature in beta; Starting today, all users will be able to see and interact with the Jumps, but only a “selected” group of creators will actually be able to add them to their content.
Some of the platforms that have been approved to work with Jump include the aforementioned Whisk, Breathwrk, and Quizlet, as well as Wikipedia, StatMuse and Board. Others like BuzzFeed, Jumping rope, IRL and WATCH will be launched in the coming weeks. Examples of added content include movie reviews and beauty tutorials.
The closest competitor to Jump would be Snapchat minis, which are basically mini-apps that let you buy movie tickets through Atom or perform meditation exercises from Headspace. WeChat, the popular Chinese messaging app, also has its own line of mini apps.
“TikTok has become a destination for both fun and learning,” Sean Kim, TikTok product manager, wrote in a press release. “Through TikTok Jump, we are creating this ‘last mile’ of our community’s journey of discovery and helping to trigger action and deeper interaction both on and off the platform.”
Update, 3:30 p.m. ET: This story originally said that jumps were now available to all users. While all users can view content with Jumps, only certain creators are currently able to add it to their posts.
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