Twitter will be launching some of its new monetization features soon, including “super follows” and paid spaces. The company ad that it opens applications for the new features as it wishes for the first group of testers for the tools.
Features are among the first major updates from Twitter to attractive designers and could change the way some of the site’s most prominent users use the platform. Apps for both features are available in the Twitter app in the new “monetization” section (Super Follows will only be available on iOS, initially). The company says it will accept an initial group of testers before making the features available more widely.
Super Follows a monthly subscription similar to Patreon or OnlyFans. It allows creators to offer additional benefits, as exclusive content, to subscribers for $ 2.99, $ 4.99, or $ 9.99 per month. While essentially allowing users to “charge for tweets,” Twitter said it wants people to get more creative with their offerings. For example, a creator could offer subscribers exclusive access to question-and-answer sessions. To apply for Super Follows, users must be 18 years of age or older, be based in the United States, have at least 10,000 followers, and have sent at least 25 tweets in the past 30 days.
Paid spaces, on the other hand, would be one-off payments for a single event. The feature allows users to charge admission for access to live sound conversations. Twitter says the price of a space can range from $ 1 to $ 999 (although it’s hard to imagine what types of conversations would win such a high price). The functionality also makes Spaces more competitive with Clubhouse, which has started experimenting with payments but does not yet have a ticketing functionality. Requests for Paid Spaces will be open to US-based users with at least 1,000 subscribers who have hosted at least three Spaces in the previous 30 days.
With the opening of the apps, Twitter is also revealing details of how it plans to share the revenue with creators on its platform. The company says it will take a 3% reduction on the first $ 50,000 of revenue (after Apple and Google’s commission on in-app purchases), with a commission of up to 20% after the initial $ 50,000.
It’s significantly steeper than Facebook, which said it wouldn’t take any income from creators until 2023, but the economy could still be attractive to people who have built a large following on the platform. Esther Crawford, senior product manager at Twitter, said the company has set the $ 50,000 threshold because it shows “that you get value from these features and that they help you make real money. [money]. “
Both Super Follows and Paid Spaces are essential to Twitter’s efforts to help creators and other high-profile users monetize their followers on the platform. The company also recently introduced a failover feature and integrates paid newsletters at his service.
What is less clear is whether Twitter users will actually be willing to spend money on a service that has always been free (elsewhere, the company is also experimenting with “Twitter Blue,” a premium service for advanced users). At the same time, platforms like Patreon and OnlyFans have proven that creators can build careers with their most dedicated fans. Now Twitter must convince its stars to make a career on its platform.
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