A recent Bloomberg newsletter by Mark Gurman has caught our attention, suggesting that Apple is considering launching an iPhone Ultra model that will outperform both the base and Pro models. With Apple already using the Ultra branding for its top-notch M1 processor and undeniably popular Apple Watch, the iPhone Ultra doesn’t seem too far off.
However, with more sophisticated hardware and a shiny new label, it’s no surprise that the iPhone Ultra comes with an even higher price tag than its predecessors.
Gurman responded by citing Tim Cook’s response to investors about the sustainability of the rising average iPhone price: I am willing to do everything in my power to get what I want.” He also says that the iPhone is “essential” to many people’s lives, as they use it to manage their health, control their smart home, make payments, and store important sensitive data.
Beyond the iPhone Ultra’s lofty name, there’s little to speculate about when it comes to hardware and features, and whether these additional additions justify the price. With Apple now reportedly focusing its foldable efforts on larger devices, we don’t think we’ll see a foldable iPhone until after 2024.
We can theoretically speculate that the iPhone Ultra could have a better processor, a larger screen, and an improved camera, with Apple adding a periscope zoom camera to the iPhone 15 lineup later this year. Beyond that, if the legendary iPhone Ultra arrives in 2024, we’ll have to wait and see if it’s worth its prestige and price.
If you’re looking for some nice mobile tech to satisfy you before your iPhone Ultra, check out our list of the best gaming phones and the best phone cases to protect them.