will no longer allow certain types of ads in the masthead, the ad unit that appears at the top of the home page. Certain election and political advertisements, as well as those related to gambling, alcohol and prescription drugs, are to appear in this location.
You will not see any ads referring to online gambling, offline gambling, or social casino games at the top of the homepage. Ads that support a political candidate will also not appear. Ads regarding political issues may still appear in the ad space, but YouTube will review them on a case-by-case basis, depending on . The updated policy is effective immediately.
The YouTube home page is one of the most visited web pages in the world and the masthead is top notch real estate for advertisers. YouTube no longer allows them to take over the masthead for an entire day, instead of switching to a targeted model for those ads. Donald Trump’s re-election campaign on election day in November, before this change takes effect.
“We regularly review our advertising requirements to ensure they balance the needs of advertisers and users,” Google said. . “We believe this update will build on the changes we made last year to the Masthead banner reservation process and lead to a better user experience.”
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