Over the next few weeks, YouTube plans to test several new interface designs that don’t publicly display the “I don’t like” count of a video. In the design presented by the company, the dislike button is still there for people to press, but there is no updated count in real time. According to YouTube, content creators will always see this information through YouTube Studio.
👍👎 In response to comments from creators on wellness and targeted anti-aversion campaigns, we’re testing a few new models that don’t show the number of people who dislike audiences. If you are part of this little experiment, you might spot one of these models in the coming weeks (example below!). pic.twitter.com/aemrIcnrbx
– You Tube, You Tube) March 30, 2021
The company says the test tracks comments from content creators on the “wellness and dislike” campaigns, but notes that users will still be able to use the “dislike” button to share their comments and formulate their recommendations.
What to do with the Dislike button is something YouTube has been thinking about for at least . This is the year his annual function Rewind became the video on the platform. , the company pitched the idea of trying things like turning off the default grade count and removing the button altogether to prevent crowds of people from bombarding a video. We wouldn’t say this latest experiment means the end of the “dislike” button just yet, but YouTube is clearly thinking about how to fix the issue.